Shu Uemura collaborates with Final Fantasy XIV for the first time. Embark on an "adventure of beauty" with the holiday collection.

Shu Uemura's highly pigmented lip series "Rouge Unlimited Amplified" now includes a liquid rouge

Shu Uemura releases 2021 holiday collection "shu uemura x HELLO KITTY" in collaboration with Hello Kitty

Naomi Watanabe appointed as the Japanese brand ambassador for Shu Uemura's "Unlimited Lasting Fluid." Collaboration items also available.

Shu Uemura x Sadaharu Aoki, a sweet and fresh cosmetics collection inspired by sweets

Start the new year with Shu Uemura's popular cleansing oil for healthy, moisturized skin, even when wearing a mask, which can make your skin sensitive.

Shu Uemura's popular cleansing oil now available in a more natural version

Shu Uemura's popular Ultime8∞ series introduces its first foam cleanser

Now is the time to power up your eyes with makeup! Shu Uemura, the "treasure trove of colors," introduces a new eyeshadow lineup with 100 colors

Shu Uemura x Onitsuka Tiger collaboration collection pre-orders now available online!

Shu Uemura introduces a stick-type foundation! A powdery feel that blends seamlessly with your skin.

Shu Uemura releases new cherry blossom-inspired products, including a nine-color eye palette and coral lipstick

Shu Uemura releases a limited edition fiery red collection for its popular Rouge Unlimited line

Shu Uemura collaborates with Pokémon for the 2019 Holiday Collection! Limited-edition 12-color eye palette and lipstick

Shu Uemura's popular "Rouge Unlimited" now comes in a new texture and with a new package

The second Shu Uemura x Naomi Watanabe collaboration collection is now available! Lip-themed lipstick and cheek products are now available